![]() ![]() You may not be aware of it, but the signalling effects are strong. So, coffee drinkers: if you want to make a difference, one of the easiest and best things you can do is to take your reusable coffee cup to the cafe. The best part is that you do not even have to nudge and preach to others (although you can if you like!). It probably was a bit less socially acceptable, but it’s probably more socially acceptable now because when I’m there I do see people walk in with their cups. One of our interviewees told us she initially felt “scabby” bringing her reusable cup but as more consumers did so, she felt more confident:Īt first, I would not walk across the road from work holding a cup coming here. If others start seeing you use your reusable cup, they’re more likely to follow suit. I started using a KeepCup because one of my other staff members was using a KeepCup and I was like, hmm, that’s very environmentally conscious of her.Īs more consumers start using reusable coffee cups, the practice becomes ever more socially acceptable. Customers we interviewed told us over and over that watching their colleagues bring in their reusable coffee cups (such as a KeepCup) made them change their habits. One finding became very clear: people mimic each other. We interviewed consumers, cafe owners and policy makers in South Australia, and unobtrusively observed customer behaviour in cafes for around 50 hours. Coffee drinkers: show off your reusable cup ![]() In places where reusable cups are allowed, however, coffee drinkers, cafe owners and local governments can use insights from behavioural science to discourage use of throwaway cups. The COVID-19 pandemic has reportedly driven a surge in throwaway cup use as many cafes refused reusable cups at the height of the pandemic. About 1 billion disposable coffee cups are thrown into landfill sites across Australia annually, because the polyethylene lining that makes them leak-proof also makes them unrecyclable. The need to find ways to encourage Australians to quit throwaway coffee cups has never been more urgent. Alternatively, councils could provide facilities allowing people to rinse compostable cups before putting them in a recycling bin. Our study also found people would be more likely to properly dispose of compostable cups if councils provided dedicated organic waste bins. People are more likely to use re-usable coffee cups if they see others doing it, or if cafe owners charge extra for throwaway coffee cups, our research has found.
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